Back to Media Centre

SKYCITY to host unique All Blacks attraction

A world-first, the All Blacks Experience, will open at SKYCITY’s Entertainment Precinct on Federal Street in 2019, giving guests a state-of-the-art, interactive experience showcasing the All Blacks, our other National rugby teams, and the game like never before.

A joint venture between New Zealand Rugby and Ngāi Tahu Tourism, the All Blacks Experience will be located on the fourth floor of SKYCITY Auckland’s Entertainment Precinct.

Using innovative technology, the attraction will provide a full sensory, interactive and immersive experience, and will be an inspiring place for New Zealanders and visitors to celebrate New Zealand’s rugby heritage, achievements and culture.

An artist's impression of the All Blacks Experience

SKYCITY Chief Executive Graeme Stephens, says he is excited about the new venture.

“SKYCITY is always looking for new ways to enhance the experience of visitors to Auckland and we are delighted to be working with partners of the calibre of NZ Rugby and Ngāi Tahu Tourism.

“Having the All Blacks Experience at SKYCITY fits perfectly with the company’s wider plans for the precinct, which include more accommodation, restaurants and bars, and other entertainment offerings.”

Federal Street in Auckland

New Zealand Rugby Chief Executive Steve Tew says the attraction will bring together the stories of New Zealand’s rugby legends, the drama and excitement of Test match rugby, and the mastery and legacy of the All Blacks, into a unique world-class attraction in the heart of Auckland.

“Many tourists will never get a chance to see an All Blacks game, but most know the black jersey and the haka. The All Blacks Experience will give them an exciting opportunity to get up close to these great symbols of our country, another place to create lasting memories of their time in New Zealand.”

Ngai Tahu Tourism Chief Executive Quinton Hall says “This is a great investment for Ngāi Tahu Tourism, and a fantastic opportunity to partner with one of New Zealand’s most iconic and well-known brands in a way that will engage and inspire visitors from Aotearoa and overseas.”

Back to Media Centre

Latest News